MediaVest has developed proprietary tools, techniques and approaches that span discovery, ideation and design. They provide the intersection of the most relevant insights, brilliant ideas that scale, and architecture for building and measuring activation.

 Consumer Value Targeting: Our proprietary segmentation approach prioritizes consumer targets based on economic value and emotional attachment.  By looking at a client’s current consumers and competitors’ consumers, CVT identifies key segments to target.

Budget Allocator: Our proprietary application which assists planners splitting budgets across local and global markets and media channels based on profitability goals.

Tardiis Multimedia Fusion: A validated proprietary approach that seamlessly links Nielsen respondents with our MVC definitions from MRI/Simmons to optimize TV plans in Tardiis.

Audience on Demand: Proprietary exchange that identifies audiences online based on behavior and efficiently matches those segments to premium inventory.  It also allows our clients to reach audiences at different stages of the purchase funnel and tailor messaging to them

NGEN: Our hyper-local planning & execution engine with a map-based visual interface for performance data and media inventory, allowing for real-time intelligence & optimization.

Intentrack: MediaVest’s proprietary weekly tracking study which measures what matters, predicting and measuring behaviors which lead to purchase.